Craft A Mind Blowing Follow Up Email Subject Line

In the world of digital marketing, an email's life span is incredibly short. According to research, a follow up email subject line should be catchy and enticing enough to be opened again.

An average person receives nearly 320 emails per day, and that number is only expected to rise. So, if you're not sending high-quality follow-up emails with attention-grabbing, must-click subject lines, you're losing a lot of leads and sales.

In today's post, I am going to help you enhance your follow-up email subject lines so that your emails never miss a click from your subscriber. Let's get started.

The Importance of Follow-up Email Subject Lines

The email subject line is the first thing your subscriber will notice. Therefore, getting the maximum amount of attention plays a crucial role in determining whether or not you get the kind of response you want.

The subject line of your email is possibly the most important few words in your email. The goal of the subject line is to entice the reader to click on your email and read more about it.

The subject line of the email builds curiosity in the reader. It should not reveal the whole point of the email and at the same time sound interesting, thereby encouraging them to know more about it.

In that sense, it is more like your company's tagline. Therefore, the perfect follow-up email subject line should be short, crisp, and enticing.

10 Actionable Tips To Write An Effective Follow Up Email Subject Line

A good subject line grabs the attention of your readers. Here are some email subject line suggestions to help you make the best first impression possible.

The key is hyper-personalization.

Email subject lines must be catchy to stand out from the crowd. Personalizing follow-up email subject lines can help you achieve just that.

Personalization works well in conjunction with targeted automation, such as post-purchase follow-ups and birthday discounts. You can personalize the subject lines with each recipient's name or location by using merge tags.

Examples:

- Sam, you could be an astronaut too.

- Adam, don't start a blog if this is you.

- John, here is your free masterclass.

Use numbers and special characters.

Your follow-up email subject line should mention any percentage sales or discounts you're running on your website. Zomato, the food delivery platform, is killing it with subject lines in their email marketing campaigns.

In addition to the personalization, the use of special characters and numbers in the subject lines stands out. Therefore, for mentioning any discounts, use %, for mentioning any trending hashtag, make use of #, and for mentioning time or amounts, use numbers or any special units like kgs, ml etc.

Examples:-

- Here's the catch: Buy 1 Get 1 Free.

- 76% Off, Expires in 6 hours.

- Hurry! #paydaysale ends tonight.

Make use of emojis.

The use of emojis in your email subject line is another powerful technique to enhance the click through rate of your email. If the subject line of your follow-up email is something like "Why does your business need to buy email marketing software?", using emojis in the subject line can make it more appealing.

Make your subscribers feel special. 

Just like with your loved ones, making your audience feel important can spur tons of engagement. Here's how you can achieve just that by using the following phrases in your email subject lines:

- "Rahul, don't miss this amazing..."

- "Sanjay, here's an exclusive chance to.."

- "John, are you being deceived?"

So what are we doing here? Simply, we're trying to convey a highly personalized message, which tries to invoke an emotional response. The subject line is written as such; you're trying to give them an exclusive and secret offer made just for them.

Create a sense of urgency.

Instilling urgency in your email subject line compels your readers to act right away. However, be cautious to only use these subject lines sparingly and only when the situation truly calls for immediate action.

Examples: -

- 50% Off This is your last chance.

- Only 12 hours left to join Ethan.

- Save 50%+ (Ends Soon).

Use short sentences.

A larger chunk of your audience is reading your emails on their mobile phones. Therefore, short subject lines are more optimized and effective in bringing engagement. 

Make sure the subject line is no longer than 50 characters (around eight to nine words). Use simple, easy-to-understand language to deliver your message.

Offer Discount Coupons

Any follow-up email subject line can get tons of engagement if it offers a discount coupon or a freebie. So, try to keep some of your products or services ready at discounted prices for quick results.

Ask A Question

Asking a question in your follow-up email subject line is a classic cold email sales tactic. It compels your reader to open the email, thereby generating more opportunities to showcase your product or service and earn a future sale.

Examples: -

- Ready for online success?

- What's the one reason you're still broke?

- Do you truly know what you deserve?

Add The Name Of A Mutual Friend.

Dropping the name of a mutual connection can definitely earn you some extra points. I will be very curious to open an email if it contains the name of a friend I know.

However, bring up mutual contact only if it is highly relevant. The fact that you both follow Elon Musk on Twitter does not count.

Use This Simple Hack

I have come to know this simple trick, which is highly difficult to avoid. At the start of your subject line, just add the word "Re:" to your subject line.

Recently, I have been browsing my Gmail (which I hardly open) to check out thousands of unread emails. My eyes just keep on sticking to emails that start with the word "Re:".

Follow-Up Email Subject Line Generator

From the above discussion, you will have a clear understanding of how to write a perfect follow-up email subject line. However, if you're still confused, then here is a list of free email subject line generators that will, in one click, generate hundreds of subject lines:

ActiveCampaign's free email subject line generator:

ActiveCampaign is an email automation platform that can be used for email marketing, CRM, customer experience, and other purposes. They provide a free email subject line generator tool that provides you with 4 free subject lines every time you refresh the page.

Keap:

Another free email subject line generator tool is Keap, which you can use to capture your audience's attention with a variety of email types. Keap can provide you with some solid starting angles from which you can edit and build.

Salesblink cold email subject line generator: 

Salesblink is a free and straightforward tool for creating subject lines for cold outreach emails. One feature that sets this tool apart from others is that it also displays an open rate percentage because it is based on averages from various outreach campaigns.

Encharge:

Encharge is a free GPT-3-based AI-powered email subject line generator. It is an OpenAI protocol to predict human-like word formations and provides a variety of email tone options, ranging from appreciative to urgent.

Portent:

Portent is probably the simplest tool on this list. Once you've mastered the tool, this AI-powered tool can generate some creative marketing emails.

The Best Email Subject Line Generator.

The free email subject line generator listed above will surely help you get the work done. However, if you're looking to get the highest quality, then you must try the Jasper AI tool.

Jasper AI (previously known as Jarvis AI), is a paid AI writing assistant software. But it also offers an impressive free tier of 10,000 words. 

Jasper's Artificial Intelligence has been taught by the world's best SEO and Direct Response Marketing experts. You can use Jasper to create compelling email subject lines that entice readers to open them.

Jasper AI has been rated 5/5 stars in almost 3000 reviews. In addition to this, it has been rated 4.8 (500+ reviews) on Capterra, 4.9 (300+ reviews) on G2 and 4.8 (500+ reviews) on Trustpilot.

It is not limited to just writing email subject lines, but you can even generate a whole SEO optimized blog post, social media post, Facebook ad copy and much more. So, don't miss out and try Jasper AI for free today.

TRY JASPER TODAY FOR FREE

Conclusion

When sending a follow-up email, make sure the subject line grabs your recipient's attention. The chances of receiving a response to your follow-up email increase when you use emotional touches and personalization in your subject line.

Optimizing your email subject line is crucial because it is the single most important factor that determines whether or not an email is read. A strong email subject line pushes the subscriber to read your email and act upon it.

There are several ways big companies are using to make their follow-up email subject lines stand apart from the crowd. I have listed the 10 Actionable Tips to Craft the Perfect Follow-Up Email Subject Lines for Your Business Growth.

However, if you're still not sure, you can make use of free follow-up email subject line generators. There are 5 tools I recommend you use before creating any new email.

The Jasper AI writing assistant is the best tool for any kind of written content, be it a blog post, social media post, Facebook ad copy, etc. You can use Jasper AI to write an impressive subject line for your email.

Though it is paid software, it has an amazing free tier of 10,000 words, which can be generated after signing up with credit card details. No money will be charged till you have finished the word limit.

Jasper is being used by thousands of advertising and social media agencies and even bloggers to help them write content easily. It has thousands of reviews with an average rating of 4.8+.

I highly recommend trying Jasper out. That's it for today.

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