When it comes to email marketing, what do we mean by the term a/b testing?
Dell Corporation increased their conversion rate by 300% after implementing A/B testing on their landing page. After implementing A/B testing on the email list, Obama raised the total donation to $60 million. All these numbers suggest that A/B testing is extremely beneficial and can be applied to any type of digital marketing. But when it comes to email marketing , what do we mean by the term "a/b testing"? Here in this post I will try to answer your query in simple words. Reading my answer, you will be amazed at how there are still so many digital marketers who do not understand what A/B testing is. A/B testing refers to experiments in which two or more variations of the same webpage, email copy, or advertisement creative are displayed to real-time visitors to determine which one performs better for a given goal. What do you mean by the term "A/B Testing"? A/B testing, also known as split-testing, is a technique for determining which of the two marketing assets gen...